Hi there!

I'm Lucy, a passionate creative professional skilled in designing compelling creative assets for social media, email, and web platforms. With a strong dedication to upholding brand identity and design cohesion, I am seasoned in navigating time-sensitive campaigns and collaborative projects. I always look forward to learning from others in the field and connecting with creatives across all sorts of disciplines.

About myself.

  • I am proficient in a wide array of design software, including Adobe Creative Suite tools such as Photoshop, Illustrator, and InDesign. In team settings, I take pride in showcasing excellent communication abilities, effective teamwork, and collaborative problem-solving. My unique professional experience has honed my ability to excel in group environments while also fostering the independence and initiative required to effectively handle tasks on an individual basis. Additionally, I am adept at operating on both Mac and PC platforms.

  • Fanatics, Inc. is a global leader in licensed sports merchandise. Fanatics has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world.

    In the summer of 2021, I began as a designer for the company, joining their college design team for Fanatics’ new partnership with Barnes & Noble Education, Inc. (BNED). I was central in designing and coordinating crucial launch graphics for more than 600 new online stores.

    After the successful kick-off with BNED, I swiftly advanced to College Emails and the role of dedicated designer for the partner sites of the American Athletic Conference (AAC) and select NCAA Division I Independent Schools. In my College Emails duties, I designed tailored email marketing graphics and managed a variety of email templates for over 50 NCAA partners—collaborating with business team members to craft targeted calls to action (CTAs) and achieve campaign goals.

    This led to the opportunity to transition into the role of dedicated designer for the prominent Southeastern Conference (SEC) and Big 12 Conference. I created the digital assets for the social media, email, and web storefronts for the 20+ NCAA partners from both conferences and produced creative for key hot market events such as the College Football Playoffs and the College Football Championship game.

  • I graduated summa cum laude from the University of Central Florida (UCF) with a Bachelor of Fine Arts (BFA) in Graphic Design. During my academic journey, I had the privilege of gaining hands-on experience in an internship with the UCF Creative Group, collaborating closely with the UCF Marketing team. In this internship, I created various print and digital designs, actively contributing to high-quality, brand-focused imagery for the university.

Recent Work:

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